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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q29-Q34):

NEW QUESTION # 29
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit can be shared to any child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in child business unit can be shared between other child business units
D. keywords in parent or child business unit are available only in that business unit

Answer: D

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 30
What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Answer: A,B

Explanation:
The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:
* A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.
* B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.

NEW QUESTION # 31
What three statements are true regarding Einstein Engagement Frequency (EEF)?
Choose 3 answers

A. Salesforce trains each customer's model using only that customer's data.
B. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
C. EEF uses only commercial send data. Transactional sends are not considered in modeling.
D. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
E. EEF analyzes 360 days of historical data to determine the right frequency of communication.

Answer: A,D,E

NEW QUESTION # 32
What is the primary function of Einstein Copy Insights?

A. Drive higher Mobile App engagement through optimized Push message copy
B. Recommend best copy for web content for blogs, articles, etc.
C. Give insight on Email message copy to understand which text is resonating with Contacts
D. Analyze the subject lines to uncover insights and optimize email engagement

Answer: C

NEW QUESTION # 33
Which is true about SMS Keywords other than HELP or STOP?

A. Keywords created at the parent business unit, are available in all the child business units
B. Keywords created in any business unit can be shared to any other business unit
C. Keywords created at the parent business unit are not available in child business units unless they are shared to specific child business units
D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Answer: D

NEW QUESTION # 34
......

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